Norwich

Jun 26, 2023

A Norwich designer has gained thousands of social media followers for her one-off sustainable knitwear creations.

Evvia Gonzales, 25, graduated with a natural sciences degree from the University of Cambridge in 2019 and she then went to work as a researcher in Sydney, Australia.

She returned to Norwich in late 2020 and would crochet and knit clothing as a hobby between various jobs.

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In spring 2021 she started her Loupy Studio Instagram account as a visual diary.

Loupy Studio was started as a visual diary on Instagram in 2021 and soon developed into a business (Image: Loupy Studio)

By the summer she had begun selling knitted clothing and accessories, with some crocheted items, and, due to its popularity, she went full-time with the business a year ago.

Fast forward to 2023 and she has 94,000 Instagram followers and ships worldwide through her website and to celebrities such as soul and R&B singer Greentea Peng.

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Miss Gonzales said: "It is crazy that I have so many followers and it is great that traditional crafts have come back into fashion.

A jumper from Norwich-based Loupy Studio, with larger items taking 20 to 40 hours to make (Image: Loupy Studio)

"I use lots of second-hand and deadstock yarn and every piece is one of a kind."

She recently released her first pattern guide for fellow makers and is planning to put more on sale in the future.

Visit loupystudio.co.uk and follow @loupystudio on Instagram